Hooked: How to Build Habit-Forming Products can we afford to ignore

can we afford to ignore the power of viral stories to affect economies

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in their personal lives and in their communities

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Hooked: How to Build Habit-Forming Products can we afford to ignoreHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through