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says Stephen M
self-discovery
From the gap between rich and poor to the impact of social media
‘Perfect for resetting a glum January mindset’ Alexandra Heminsley
Tested Advertising Methods (5th Edition) climate says Stephen MA legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time tested experience and invaluable award winning ideas from the original, while bringing it right up to the minute on the many new changes in the field.
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